Items where Division is "College of Business and Social Sciences > Aston Business School > Marketing & Strategy" and Year is 2015

Breiter, Hans C., Block, Martin, Blood, Anne J., Calder, Bobby, Chamberlain, Laura, Lee, Nick, Livengood, Sherri, Mulhern, Frank J., Raman, Kalyan, Schultz, Don, Stern, Daniel B., Viswanathan, Vijay and Zhang, Fengqing (Zoe) (2015). Redefining neuromarketing as an integrated science of influence. Frontiers in Human Neuroscience, 8 ,

Chamberlain, Laura (2015). An empirical examination of emotional and cognitive responses to threat appeals. PHD thesis, Aston University.

Coleman, Darren Andrew, de Chernatony, Leslie and Christodoulides, George (2015). B2B service brand identity and brand performance:an empirical investigation in the UK’s B2B IT services sector. European Journal of Marketing, 49 (7-8), pp. 1139-1162.

Combe, Ian A. and Carrington, David J. (2015). Leaders' sensemaking under crises:emerging cognitive consensus over time within management teams. Leadership Quarterly, 26 (3), pp. 307-322.

Evanschitzky, Heiner, Iyer, Gopalkrishnan R., Gopalakrishna Pillai, Kishore, Kenning, Peter and Schu¨tte, Reinhard (2015). Consumer trial, continuous use, and economic benefits of a retail service innovation:the case of the personal shopping assistant. Journal of Product Innovation management, 32 (3), pp. 459-475.

Jaakkola, Matti, Frosen, Johanna and Tikkanen, Henrikki (2015). Various forms of value-based selling capability:Commentary on “Value-Based Selling: An Organizational Capability Perspective”. Industrial Marketing Management, 45 , pp. 13-14.

Jarzabkowski, Paula, Burke, Gary and Spee, Paul (2015). Constructing spaces for strategic work:a multimodal perspective. British Journal of Management, 26 (Supple), S26–S47.

Luomala, Harri T., Kumar, Rajesh, Singh, J.D. and Jaakkola, Matti (2015). When an intercultural business negotiation fails:comparing the emotions and behavioural tendencies of individualistic and collectivistic negotiators. Group Decision and Negotiation, 24 (3), pp. 537-561.

Mohtar, Mozard (2015). Brand personality complementarity:its effects on evaluations of extremely incongruent extensions. PHD thesis, Aston University.

Moncrief, William C., Marshall, Greg W. and Rudd, John M. (2015). Social media and related technology:drivers of change in managing the contemporary sales force. Business Horizons, 58 (1), pp. 45-55.

Ouraiprywan, Nilawan (2015). Degree of vertical integration and its buffering effects on political uncertainty. PHD thesis, Aston University.

Parkes, Geoffrey S (2015). Can psychometric testing be used to explain, predict and measure behavioural competences and the funding resource orchestration of the entrepreneur? PHD thesis, Aston University.

Sibai, Olivier (2015). Keyboard warriors in cyberfights:conflict in online communities of consumption. PHD thesis, Aston University.

Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2015). Social control in online communities of consumption:a framework for community management. Psychology and Marketing, 32 (3), pp. 250-264.

Theodorakopoulos, Nicholas, Hart, Mark, Burke, Gary, Stephan, Ute, Braidford, Paul, Allinson, G., Houston, M. and Jones, S. (2015). Sociology of Enterprise. Department for Business Innovation & Skills Research Rport. London: Department of Business Innovation & Skill.

Viswanathan, Vijay, Lee, Sang, Gilman, Jodi M., Woo Kim, Byoung, Lee, Nick, Chamberlain, Laura, Livengood, Sherri L., Raman, Kalyan, Lee, Myung Joo, Kuster, Jake, Stern, Daniel B., Calder, Bobby, Mulhern, Frank J., Blood, Anne J. and Breiter, Hans C. (2015). Age-related striatal BOLD changes without changes in behavioral loss aversion. Frontiers in Human Neuroscience, 9 , pp. 1-12.