Items where Division is "Aston Business School > Marketing & strategy" and Year is 1995

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Leeflang, Peter (1995). Modelling markets. IN: Marketing theory and practice. Baker, Michael J. and et al (eds) Marketing management (3rd). Palgrave Macmillan.


Baker, Michael J.; Badot, Olivier; Bernard, Ken; Brown, Stephen; Brownlie, Douglas; Carter, Sara; Chan, K.C.; Cova, Bernard; Crosier, Keith; Diamantopoulos, Adamantios; Donaldson, Bill; Ennis, Sean; Ghauri, Pervez; Hart, Susan J.; Leeflang, Peter; Littler, Dale; McDermott, Michael C.; Mcgregor, Lyn; Rajagopal, Shan; Tixier, Daniel and Webb, John, eds. (1995). Marketing theory and practice. Marketing management (3rd). Springer.

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