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Number of items: 24.

Article

Leask, Graham (2006). Chaos theory. Pharmaceutical Marketing, Online ,

Leask, Graham and Parker, David (2006). Strategic group theory:review, examination and application in the UK pharmaceutical industry. Journal of Management Development, 25 (4), pp. 386-408.

Leask, Graham (2005). Improving returns on promotion:Europe a myriad of possibilities. Pharmaceutical Marketing (Septem),

Leask, Graham and Parnell, John A. (2005). Integrating strategic groups and the resource based perspective:understanding the competitive process. European Management Journal, 23 (4), pp. 458-470.

Leask, Graham (2005). Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry. Journal of Medical Marketing, 5 (3), pp. 209-218.

Leask, Graham (2004). Getting more out. Pharma Times ,

Leask, Graham (2004). Vicious circle. Pharmaceutical Marketing (June),

Leask, Graham (2004). Rules of engagement. Pharma Times ,

Leask, Graham and Parker, David (2004). An application of strategic group theory to the UK pharmaceuticals industry. European Business Journal, 16 (1), pp. 1-9.

Leask, Graham (2003). Go your own way. Pharmaceutical Marketing (Septem),

Leask, Graham (2003). Target practice:understanding the local influence network. Pharmaceutical Marketing (May),

Leask, Graham (2003). Market levers. Pharma Times (March),

Leask, Graham (2003). Separating winners from losers. Pharma Times (March),

Leask, Graham (2002). Open sesame dispensing doctors. Pharmaceutical Marketing (Decemb),

Leask, Graham (2002). Outperforming competitors. Pharma Times (Novemb),

Book Section

Leask, Graham and Parker, David (2003). Strategic group theory:still a rich research vein or simply a worn out old seam? IN: UNSPECIFIED Parkinson, S. and Shutt, J. (eds) UNSPECIFIED.

Monograph

Leask, Graham (2006). Making sense of strategic choice:strategic groups and the classification of strategy. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2006). Strategic groups, mergers and dynamics of change in the UK pharmaceutical industry 1993-2002. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2005). Strategic groups, nationality and environmental change in the UK pharmaceutical industry. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2005). Use of strategy framework to analyse competitive dynamics in the pharmaceutical industry. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2004). Is there still value in strategic group research? Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, D. (2004). Strategic groups, competitive groups and performance within the UK pharmaceutical industry: Improving our understanding of the competitive process. Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, David (2003). Strategic group theory:still a rich research vein or simply a worn out old seam? Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, David (2003). An application of strategic group theory to the UK pharmaceuticals industry. Working Paper. Aston University, Birmingham (UK).

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