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Souchon, Anne L., Hughes, Paul, Farrell, Andrew M., Nemkova, Ekaterina and Oliveira, João S. (2016). Spontaneity and international marketing performance. International Marketing Review, 33 (5), pp. 671-690.

Conference or Workshop Item

Jayawardhena, C, Farrell, A M and Lin, X X (2007). Brady et al.'s (2005) service evaluation models: A replication and extension in China. IN: Academy of Marketing Conference 2007. Surrey, 2007-07-03 - 2007-07-06.

This list was generated on Tue Oct 22 03:28:16 2019 BST.