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Book Section
Fu, Guoqun; Ding, Jiali and Saunders, John A.A. Ownership effects in consumers' brand extension evaluations. IN: Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) European Marketing Academy.
Conference or Workshop Item
Saunders, John A.A. and Tynan, C. (2009). Debrief or debag. IN: Academy of Marketing Annual Conference. 2009-07-07 - 2009-07-09. (Unpublished)
Saunders, John A.A. Survival and the animal spirit:marketing lessons from evolution. IN: 38th European Marketing Academy Conference. 2009-05-25 - 2009-05-29. (Unpublished)