Number of items: 1.
Conference or Workshop Item
Saunders, J.; Broderick, A. and Melewar, T.C.
The moderating effects of marketing mix universals:modelling a holistic framework for international decision-making.
IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.
This list was generated on Tue Apr 10 01:06:26 2018 BST.