Browse by Aston Author

Reedy, Patrick; Coupland, Christine and Glanfield, Keith (2015). Managerialism and the decline of democratic consciousness. IN: International Conference in Critical Management Studies. Leicester University, 2015-07-08 - 2015-07-10.

Glanfield, Keith; de Chernatony, Leslie and Suvatjis, Yannis (2015). My brand? Your brand? Or our brand? Integrating retail front-line employees post an acquisition. IN: Academy of Marketing Science World Marketing Congress. Università degli Studi di Bari "Aldo Moro", 2015-07-14 - 2015-07-18.

Glanfield, Keith; de Chernatony, Leslie and Melewar, T.C. (2014). There's no place for branding when fighting fires! IN: British Academy of Management Annual Conference. 2014-09-09 - 2014-09-11.

Glanfield, Keith; Oppenheimer, Nick; Lamb, Julian and Higson, Helen E. (2014). Welcome to my “real world”:integrating practice, theory and research to reduce under-graduate student a-motivation and increase employability. IN: 2nd International Colloquium on Design, Branding and Marketing. Nottingham Trent University, 2014-12-09 - 2014-12-10.

Glanfield, Keith and de Chernatony, Leslie (2014). Who do you think you are? The influence of design on the development of group self in an emergency service delivery environment. IN: 2nd International Colloquium on Design, Branding and Marketing. Nottingham Trent University, 2014-12-09 - 2014-12-10.

Glanfield, Keith (2013). The definition, theoretical modelling and empirical research of front-line service employee corporate identity within a UK national grocery retailer:determining the FLE corporate brand identification construct. PHD thesis, Aston University.

Glanfield, Keith (2012). Improving undergraduate employability/student satisfaction through practitioner module partnership. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

Glanfield, Keith and Ackfeldt, Anna-Lena Social psychology : a means of marketers maintaining and building internal influence in the firm by influencing the delivery of brand promises made in marketing communications activity. IN: 21st Corporate Marketing and Communication Conference. Middlesex University, 2016-04-07 - 2016-04-08.

Glanfield, Keith; Reedy, Patrick and Coupland, Christine Who’s brand is it anyway? The role of corporate brands in post-acquisition employee integration. IN: British Academy of Management. 2010-09-01.