Browse by Aston Author

2017

Kim, Stephen K. and Gilliland, David I. (2017). Working more or working less? Contingent allocation of reseller effort in distribution channels. Industrial Marketing Management, 44 (56), pp. 44-56.

2016

Eisend, Martin; Evanschitzky, Heiner and Gilliland, David I. (2016). The influence of organizational and national culture on new product performance. Journal of Product Innovation management, 33 (3), pp. 60-276.

2014

Gilliland, David I. and Kim, Stephen K. (2014). When do incentives work in channels of distribution? Journal of the Academy of Marketing Science, 42 (4), pp. 361-379.

2010

Obadia, Claude and Gilliland, David I. (2010). Relational incentive policies in cross-border interfirm relationships. IN: 51st annual meeting of the Academy of International Business. 2010-06-27 - 2010-06-30.

2008

Obadia, Claude and Gilliland, David I. (2008). Effects of relational policies in export channels. IN: 2008 AMA educators’ proceedings. Brown, James R. and Dant, Rajiv P. (eds) American Marketing Association.

Gilliland, David I. and Rudd, John M. (2008). Electronic channel affiliates:analysis of host site control processes. IN: ISBM academic conference 2008 : topics in B-to-B marketing. 2008-08-06 - 2008-08-07. (Unpublished)

Gilliland, David I. and Mooi, Erik A. (2008). Exploring the dimensions and transactional outcomes of incomplete business contracts. IN: Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton. UNSPECIFIED.

2006

Gilliland, David I. and Kim, S.K. (2006). Multi-component evaluation of channel trade programs:positive outcomes, negative outcomes, and moderator effects. IN: Academy of Marketing Conference (AM 2006). 2006-07-04 - 2006-07-07. (Unpublished)

Gilliland, David I. and Kim, S.K. (2006). The channel health index:a metric to capture the motivation of business to business channels of distribution. IN: ISBM 2nd biennial academic conference. 2006-01-01 - 2006-01-01. (Unpublished)

2005

Kim, S.K. and Gilliland, David I. (2005). The evaluation of channel trade programs:effects on reseller support behaviour. IN: Proceedings of 34th EMAC Annual Conference 2005. Troilo, Gabriele (ed.) UNSPECIFIED.

2003

Chelariu, Cristian; Bello, Daniel C. and Gilliland, David I. (2003). Influence strategies in export channels to transitional economies:institutional antecedents and performance consequences. IN: Proceedings of the AMA summer educators' conference 2003. American Marketing Association.

Gilliland, David I. and Kim, S.K. (2003). Rejection of supplier incentive programs:a reseller perspective. IN: Proceedings of Academy of Marketing conference 2003. Farrell, Andrew; Lee, Nick and Lings, I. (eds) UNSPECIFIED. (Unpublished)

2002

Gilliland, David I. and Bello, Daniel C. (2002). Two sides to attitudinal commitment:the effect of calculative and loyalty commitment on enforcement mechanism in distribution channels. Journal of the Academy of Marketing Science, 30 (1), pp. 24-43.

Chelariu, Cristian; Bello, Daniel C.; Gilliland, David I. and Henandez-Espallardo, M. (2002). Governance of export channels to Eastern Europe:impact of market characteristics on business performance. IN: Proceedings of 31st EMAC annual conference. Farhangmehr, M (ed.) UNSPECIFIED.

Gilliland, David I. and Manning, Kenneth C. (2002). When do firms conform? The effect of regulatory control processes on compliance and opportunism. Journal of Public Policy and Marketing, 21 (2), pp. 319-331.

Bello, Daniel C.; Osmonbekov, Talai; Xie, Frank T. and Gilliland, David I. (2002). e-Business technological innovations. Journal of Marketing Channels, 9 (3-4), pp. 3-25.

2001

Gilliland, David I. (2001). Towards a channel incentives framework:qualitative data analysis and research propositions. IN: American Marketing Association Winter Educators' Conference 2001. 2001-02-16 - 2001-02-19. (Unpublished)

Worzala, Elaine and Gilliland, David I. (2001). The real estate research needs of the plan sponsor community:what do real estate managers want to know? IN: Proceedings of the American Real Estate Society Annual Meeting 2001. UNSPECIFIED.