Browse by Aston Author

2009

Argyriou, Evmorfia; Saunders, John A.; Leeflang, P. and Verhoef, Peter C. (2009). Marketing's decline: a wild exaggeration? Working Paper. Chartered Institute of Marketing.

Argyriou, Evmorfia; Kitchen, P J and Melewar, T C (2009). Integrated marketing communication (IMC): Parsimonious framework and nesting foundations. Journal of Marketing Communications ,

Argyriou, Evmorfia; Leeflang, Peter; Saunders, John A. and Verhoef, Peter C. (2009). Marketing back in its place? IN: Academy of Marketing Annual Conference. 2009-07-07 - 2009-07-09.

2008

Argyriou, Evmorfia and Arnott, D (2008). Online retailing: On the primacy of goals in consumers' evaluations of retail websites. IN: Proceedings of the 22nd Service Conference and Workshop. Harrow Business School, London, 9-8 November.

Saunders, John; Argyriou, Evmorfia; Verhoef, Peter and Leeflang, Peter (2008). Marketing at the top? The questionable influence of marketing in top decision making. IN: Academy of Marketing Annual Conference. 2008-07-07 - 2008-07-10.