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Number of items: 35.

Article

Leask, Graham (2009). Keeping in step:measuring the effect of promotional investments ensures strategies stay in line with the market. Pharmaceutical Marketing, Online , pp. 47-48.

Leask, Graham (2008). Start afresh:breathe life into your marketing. Pharmaceutical Market Europe, Online ,

Leask, Graham (2007). Marketing strategy : making sense of industry dynamics:is there still value in strategic group research? Journal of Medical Marketing, 7 (3), pp. 189-202.

Leask, Graham (2007). Isolating factors. Pharmaceutical Marketing, Online ,

Leask, Graham (2006). Chaos theory. Pharmaceutical Marketing, Online ,

Leask, Graham and Parker, David (2006). Strategic group theory:review, examination and application in the UK pharmaceutical industry. Journal of Management Development, 25 (4), pp. 386-408.

Leask, Graham (2005). Improving returns on promotion:Europe a myriad of possibilities. Pharmaceutical Marketing (Septem),

Leask, Graham and Parnell, John A. (2005). Integrating strategic groups and the resource based perspective:understanding the competitive process. European Management Journal, 23 (4), pp. 458-470.

Leask, Graham (2005). Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry. Journal of Medical Marketing, 5 (3), pp. 209-218.

Leask, Graham (2004). Getting more out. Pharma Times ,

Leask, Graham (2004). Vicious circle. Pharmaceutical Marketing (June),

Leask, Graham (2003). Target practice:understanding the local influence network. Pharmaceutical Marketing (May),

Leask, Graham (2003). Separating winners from losers. Pharma Times (March),

Leask, Graham (2002). Open sesame dispensing doctors. Pharmaceutical Marketing (Decemb),

Leask, Graham (2002). Outperforming competitors. Pharma Times (Novemb),

Leask, Graham Get more out. Pharmaceutical Market Europe, Online ,

Leask, Graham Go your own way. Pharmaceutical Marketing (Septem),

Leask, Graham Market levers. Pharma Times (March),

Leask, Graham Rules of engagement. Pharma Times ,

Leask, Graham Stop wasting marketing spend:learn to drive sales. Grocer, Online ,

Leask, Graham and Parker, David Strategic groups, competitive groups and performance within the U.K. pharmaceutical industry:Improving our understanding of the competitive process. Strategic management journal, 28 (7), pp. 723-745.

Leask, Graham and Parker, David An application of strategic group theory to the UK pharmaceuticals industry. European Business Journal, 16 (1), pp. 1-9.

Book Section

Leask, Graham (2011). Strategic groups, cognitive groups and environmental change in the UK pharmaceutical industry. IN: Managerial cognition and strategic management. García-Merino, Teresa and Santos-Álarez, Valle (eds) Management science - theory and applications . New York (UK): Nova science.

Leask, Graham and Parker, David (2003). Strategic group theory:still a rich research vein or simply a worn out old seam? IN: British Academy of Management annual conference 2003. Parkinson, S. and Shutt, J. (eds) UNSPECIFIED.

Monograph

Leask, Graham (2007). Is data structure accurately reflected in management research? A comparison of different clustering methods. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2006). Making sense of strategic choice:strategic groups and the classification of strategy. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2006). Strategic groups, mergers and dynamics of change in the UK pharmaceutical industry 1993-2002. Working Paper. Aston University, Birmingham (UK).

Leask, Graham (2005). Use of strategy framework to analyse competitive dynamics in the pharmaceutical industry. Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, David (2003). Strategic group theory:still a rich research vein or simply a worn out old seam? Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, David (2003). An application of strategic group theory to the UK pharmaceuticals industry. Working Paper. Aston University, Birmingham (UK).

Leask, Graham Is there still value in strategic group research? Working Paper. Aston University, Birmingham (UK).

Leask, Graham Strategic groups, nationality and environmental change in the UK pharmaceutical industry. Working Paper. Aston University, Birmingham (UK).

Leask, Graham; Bissoondeeal, Rakesh and Binner, Jane Finding natural groups in data:an application to strategic group research. Working Paper. Aston University, Birmingham (UK).

Leask, Graham and Parker, D. Strategic groups, competitive groups and performance within the UK pharmaceutical industry: Improving our understanding of the competitive process. Working Paper. Aston University, Birmingham (UK).

Leask, Graham; Scott, Jonathan and Irwin, David Do strategic groups play a role in the SME financing process? Working Paper. Aston University, Birmingham (UK).

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