Strategy paradigms for the management of quality:dealing with complexity

Combe, Ian and Botschen, Günther (2004). Strategy paradigms for the management of quality:dealing with complexity. European Journal of Marketing, 38 (5-6), pp. 500-523.

Abstract

Quality management is dominated by rational paradigms for the measurement and management of quality, but these paradigms start to “break down”, when faced with the inherent complexity of managing quality in intensely competitive changing environments. In this article, the various theoretical strategy paradigms employed to manage quality are reviewed and the advantages and limitations of these paradigms are highlighted. A major implication of this review is that when faced with complexity, an ideological stance to any single strategy paradigm for the management of quality is ineffective. A case study is used to demonstrate the need for an integrative multi-paradigm approach to the management of quality as complexity increases.

Publication DOI: https://doi.org/10.1108/03090560410529187
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Additional Information: © Emerald Group Publishing Limited 2004 Published by Emerald Group Publishing Limited
Uncontrolled Keywords: quality management,quality management techniques,complexity theory,ideologies
Full Text Link:
Related URLs: http://www.emer ... 1&show=abstract (Publisher URL)
Published Date: 2004
Authors: Combe, Ian ( 0000-0002-0105-4241)
Botschen, Günther

Download

[img]

Version: Accepted Version


Export / Share Citation


Statistics

Additional statistics for this record