Digital twin for Advanced Service delivery systems: Opportunities and challenges


Implementing an Advanced Services strategy may bring economic, social and environmental sustainability, but requires orchestration of a complex system of interdependent actors. Customers, suppliers, contractors and other intermediaries must be co-ordinated effectively for mutual benefit. Doing so requires appropriate data not only related to products, but also service delivery and (customers’) use environment. This research proposes a Digital Twin approach to capturing and processing real-time data from each of these three levels, in order to orchestrate successful value creation.

Divisions: Aston Business School > Operations & Information Management
Aston Business School > Marketing & Strategy
Aston Business School
Additional Information: © 2020 The Authors
Event Title: EurOMA Conference 2020
Event Type: Other
Event Location: University of Warwick
Event Dates: 2020-06-29 - 2020-06-30
PURE Output Type: Paper
Published Date: 2020-06-30
Accepted Date: 2020-01-01
Authors: Schroeder, Andreas (ORCID Profile 0000-0002-4051-9275)
Beltagui, Ahmad (ORCID Profile 0000-0003-2687-0971)
Shi, Victor Guang
Kandemir, Cansu
Omidvar, Omid (ORCID Profile 0000-0002-5232-7940)
Yang, Miying
Hughes, Ruby
Wasserbauer, Raphael



Version: Accepted Version

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