Context matters: how internal and external factors impact servitization


The study investigates how internal and external context factors impact a manufacturer’s servitization process (i.e. the strategic transformation from competing through products towards competing through services). A theoretical framework was developed that integrates a multi-stage conceptualisation of servitization with a focus on the wide range of internal and external context factors that support or oppose the transformation. The study draws on the collective experiences of 25 senior executives from 17 servitizing small- and medium-sized manufacturers, using a focus group-based enquiry method. The findings recognise servitization as a multi-stage transformation process with each stage being exposed to different context factors. The findings identify a wide range of context factors and show how their specific impact varies depending on the manufacturer’s servitization stage. Several theoretical and practical implications are provided.

Publication DOI:
Divisions: Aston Business School > Operations & Information Management
Aston Business School
Aston Business School > Advanced Services Group
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis Group in Production Planning & Control on 5 Dec 2019, available online at:
Uncontrolled Keywords: Servitization,organisational change,organisational context,transformation,Computer Science Applications,Strategy and Management,Management Science and Operations Research,Industrial and Manufacturing Engineering
Full Text Link:
Related URLs: https://www.tan ... 87.2019.1699195 (Publisher URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2019-12-05
Accepted Date: 2019-11-26
Authors: Dmitrijeva, Jekaterina
Schroeder, Andreas ( 0000-0002-4051-9275)
Bigdeli, Ali Ziaee ( 0000-0002-8128-0918)
Baines, Tim ( 0000-0002-7518-2967)



Version: Accepted Version

Access Restriction: Restricted to Repository staff only until 5 December 2020.

Export / Share Citation


Additional statistics for this record