Understanding Value of Social Media in Supply Chain Management


The purpose of the paper is to extend the social media analytics frameworks reported in the existing literature to create value from the data captured from heterogenous social media and IoT sources in a global supply-chain. The paper will aid the practitioners to understand the importance of focussed analysis and the key requirements for this analysis by offering a guide to organisational needs. The framework and requirements proposed in the paper will aid managers to capture value from the data (i.e. gain key insights) and augment human decision-making.

Divisions: Aston Business School > Operations & Information Management
Aston Business School
Aston Business School > Aston India Foundation for Applied Research
Additional Information: © 2019 The Authors
Event Title: 26th European Operations Management Association Conference 2019
Event Type: Other
Event Dates: 2019-06-17 - 2019-06-19
PURE Output Type: Conference contribution
Published Date: 2019-06-19
Accepted Date: 2019-06-01
Authors: Chowdhury, Soumyadeb ( 0000-0002-8074-248X)
Rodríguez-Espíndola, Oscar ( 0000-0002-4889-1565)
Uren, Victoria S ( 0000-0002-1303-5574)
Albores, Pavel ( 0000-0001-7509-9381)
Dey, Prasanta K ( 0000-0002-9984-5374)



Version: Accepted Version

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