The Indian Film Industry in a Changing International Market

Elliott, Caroline and Ghosh Dastidar, Sayantan (2019). The Indian Film Industry in a Changing International Market. Journal of Cultural Economics ,

Abstract

India has a longstanding reputation for its acclaimed film industry and continues to be by far the world’s largest producer of films. Nevertheless, domestic demand for films appears to be waning as in a number of developed countries with mature film industries. Hence, the econometric analysis in this paper is particularly timely as with demand for films in Indian cinemas falling it is important to identify those factors that make films appealing for Indian audiences. An original dataset is utilised that includes data on all Bollywood films released in India between 2011 and 2015. Account is taken of the potential endogeneity between variables through the use of the Generalised Method of Moments approach. Results are used to demonstrate how the Indian film market can continue to have a significant positive impact on the Indian economy. The discussion highlights appropriate film production company strategies and Government policy responses that should be considered to ensure the continued success of the Indian film industry both domestically and in an increasingly competitive international market.

Publication DOI: https://doi.org/10.1007/s10824-019-09351-6
Divisions: Aston Business School
Aston Business School > Economics, Finance & Entrepreneurship
Additional Information: © The Author(s) 2019. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Uncontrolled Keywords: Competition,Film performance,India,Institutions,Quality signals,Economics, Econometrics and Finance (miscellaneous)
Full Text Link:
Related URLs: http://link.spr ... 824-019-09351-6 (Publisher URL)
http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2019-05-03
Published Online Date: 2019-05-03
Accepted Date: 2019-04-25
Authors: Elliott, Caroline ( 0000-0002-1218-4164)
Ghosh Dastidar, Sayantan

Download

[img]

Version: Accepted Version

Access Restriction: Restricted to Repository staff only


[img]

Version: Published Version

License: Creative Commons Attribution

| Preview

Export / Share Citation


Statistics

Additional statistics for this record