Value in servitization: From dyad to network level

Abstract

Servitization implies a customer-centred approach, where value is enhanced through communication and interaction between the parties. The creation, delivery and capture of value in servitization have been widely analyzed within the supplier-customer dyad. However, when moving to a multi-actor level, a gap has been found regarding the challenges that the embedded context in which servitization takes place can have over the distribution and capture of part of the value created.

Divisions: Aston Business School > Operations & Information Management
Aston Business School > Advanced Services Group
Aston Business School
Additional Information: Copyright: EurOMA 2017 Conference Proceedings. Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909.
Event Title: 24th EurOMA conference
Event Type: Other
Event Dates: 2017-07-01 - 2017-07-05
Uncontrolled Keywords: Servitization,Value,Network
PURE Output Type: Conference contribution
Published Date: 2017-07-05
Accepted Date: 2017-07-01
Authors: Garcia Martin, Patricia Carolina
Schroeder, Andreas ( 0000-0002-4051-9275)
Ziaee Bigdeli, Ali ( 0000-0002-8128-0918)
Baines, Timothy S ( 0000-0002-7518-2967)

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