The moderating effects of marketing mix universals:modelling a holistic framework for international decision-making

Saunders, J., Broderick, A. and Melewar, T.C. (2001). The moderating effects of marketing mix universals:modelling a holistic framework for international decision-making. IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.
Divisions: Aston Business School > Marketing & strategy
Event Title: 30th European Marketing Academy Conference
Event Type: Other
Event Dates: 2001-05-08 - 2001-05-11
Published Date: 2001
Authors: Saunders, J.
Broderick, A.
Melewar, T.C.

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