Strategy as practice:recursiveness, adaptation, and practices-in-use


In this article, a social theory framework is developed to explain the common themes of recursive and adaptive practice underpinning the existing strategic management literature. In practice, there is a coexistent tension between recursive and adaptive forms of strategic action that spans multiple levels from macro-institutional and competitive contexts to within-firm levels of analysis to individual cognition. This tension may be better understood by examining how management practices are used to put strategy into practice. Such practices span multiple levels of context and are adaptable to their circumstances of use, serving to highlight both general characteristics and localized idiosyncrasies of strategy as practice. The article develops the concept of management practices-in-use into a research agenda and nine broad research questions that may be used to investigate empirically strategy as practice.

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Divisions: Aston Business School
Aston Business School > Economics, Finance & Entrepreneurship
Additional Information: © Sage 2004. The final publication is available via Sage at
Uncontrolled Keywords: strategy as practice,recursiveness,adaptation,management practices,social theory,strategizing,Management of Technology and Innovation,Strategy and Management,Organizational Behavior and Human Resource Management
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
PURE Output Type: Article
Published Date: 2004-05-01
Authors: Jarzabkowski, Paula



Version: Accepted Version

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