Perceptions of learning and teaching quality in Higher Education:developing a culture of co-creation of value


Perceptions about the quality of learning and teaching in Higher Education has for many years focused upon the application of market based principles. This includes the notion of students as “customers” of the Higher Education Institutions (HEI) service. We argue that the application of the customer analogy is unhelpful however, as students this approach is likely to affect student expectations about the service and their judgements about its quality. The purpose of this paper is to propose a study consisting of a series of interventions to develop a culture of value co-creation at a UK based HEI. By introducing CCV principles, it is hoped to steer students away from seeing themselves as “customers”, and passive recipients of in the learning and teaching process, to one where they take responsibility for their own learning experience, to be explored and acted upon in partnership with their lecturers and other stakeholders.

Divisions: Aston Business School > Marketing & Strategy
Event Title: SRHE annual conference 2013
Event Type: Other
Event Dates: 2013-12-11 - 2013-12-13
Uncontrolled Keywords: Co-creation of value, teaching and learning quality
Full Text Link: http://www.srhe ... tracts/0245.pdf
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PURE Output Type: Poster
Published Date: 2013-12-31
Authors: Tabrizi, Wendy
Ackfeldt, Anna-Lena ( 0000-0002-9697-6053)

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