The Service Transformation Game:Snakes and Ladders to Advanced Services


This paper presents a game that engages players with the transformation processes involved in servitization. We have developed a workshop activity using this game for senior executives from large enterprises and SMEs, which encourages participants to explore transformation processes. The activity employs a board game reminiscent of Snakes and Ladders. Transformation steps are assigned to the squares on the board, and enablers and inhibitors are associated with ladders and snakes respectively. The game encourages reflective learning by asking players to assign their own perceived barriers and enablers to the snakes and ladders, based upon their own experiences.

Divisions: Aston Business School > Operations & Information Management
Aston Business School > Advanced Services Group
Aston Business School
Additional Information: © 2018 the Authors
Event Title: 25th International EurOMA Conference
Event Type: Other
Event Dates: 2018-06-24 - 2018-06-26
Uncontrolled Keywords: Gamification,Organizational change,Servitization
PURE Output Type: Paper
Published Date: 2018
Authors: Andrews, Daniel ( 0000-0001-8347-0267)
Baines, Timothy S ( 0000-0002-7518-2967)
Ziaee Bigdeli, Ali ( 0000-0002-8128-0918)
Petridis, Panagiotis ( 0000-0003-3593-8261)
Shi, Victor Guang
Baldwin, James S.
Ridgway, Keith



Version: Accepted Version

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