Making Applied Linguistics Applicable to Business Practice. Discourse Analysis as a Management Tool


This article makes a case for increasing the discursive awareness of practitioners and developing their discourse analytical skills. Although the importance of such an awareness is being increasingly recognized by scholars and practitioners alike, the insights of fine-grained discursive analyses of talk-in-interaction have rarely been seriously considered as resources for accomplishing managerial objectives. Consequently, reflecting on naturally occurring talk as a way of managing remains rare. In this article, we provide an illustration of how the in situ practice of telling stories of organizational change could give change initiators the tools with which to make visible, and thus actionable, the seen but unnoticed underlying assumptions, unshared information, and patterns of collective thinking about change. We close the article with a call for discourse analysis to be taken more seriously in management practice and training.

Publication DOI:
Divisions: Languages & Social Sciences
Languages & Social Sciences > English
Languages & Social Sciences > Centre for Critical Inquiry into Society and Culture (CCISC)
Additional Information: This is a pre-copyedited, author-produced PDF of an article accepted for publication in Applied Linguistics following peer review. The version of record Erika Darics, Jonathan Clifton; Making Applied Linguistics Applicable to Business Practice. Discourse Analysis as a Management Tool, Applied Linguistics, , amy040 is available online at:
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Related URLs: https://academi ... /amy040/5116357 (Publisher URL)
PURE Output Type: Article
Published Date: 2019-12-01
Published Online Date: 2018-10-05
Accepted Date: 2018-10-01
Authors: Darics, Erika ( 0000-0002-2216-6592)
Clifton, Jonathan



Version: Accepted Version

Access Restriction: Restricted to Repository staff only until 5 October 2020.

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