Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

Leask, Graham (2005). Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry. Journal of Medical Marketing, 5 (3), pp. 209-218.
Publication DOI: https://doi.org/10.1057/palgrave.jmm.5040232
Divisions: Aston Business School > Economics finance & entrepreneurship
Aston Business School > Economics finance & entrepreneurship research group
Uncontrolled Keywords: strategy frameworks,competitive dynamics,pharmaceutical industry,Medicine (miscellaneous),Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Strategy and Management,Marketing
Full Text Link: http://www.palg ... s/5040232a.html
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2005
Authors: Leask, Graham

Export / Share Citation


Statistics

Additional statistics for this record