Towards a measure of marketing resource styles

Hooley, Graham J., Greenley, Gordon E., Cadogan, J., Muhlbacker, H. and Fahy, J. (2001). Towards a measure of marketing resource styles. IN: Proceedings ANZMAC Conference. 2001-12-01 - 2001-12-05. (Unpublished)
Divisions: Aston Business School > Marketing & strategy
Aston University (General)
Event Title: Proceedings ANZMAC Conference
Event Type: Other
Event Dates: 2001-12-01 - 2001-12-05
["eprint_fieldopt_dates_date_type_" not defined] Date: 2001
Authors: Hooley, Graham J.
Greenley, Gordon E.
Cadogan, J.
Muhlbacker, H.
Fahy, J.


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