Marketing resources and their measurement

Beracs, J., Hooley, Graham J., Sajtos, L. and Keszey, T. (2002). Marketing resources and their measurement. IN: 31st EMAC annual conference. 2002-05-28 - 2002-05-31.
Divisions: Aston University (General)
Event Title: 31st EMAC annual conference
Event Type: Other
Event Dates: 2002-05-28 - 2002-05-31
Published Date: 2002
Authors: Beracs, J.
Hooley, Graham J.
Sajtos, L.
Keszey, T.


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