A perspective on multinational enterprise’s national identity dilemma

Munjal, Surender, Budhwar, Pawan S and Pereira, Vijay (2017). A perspective on multinational enterprise’s national identity dilemma. Social Identities, Early ,


This conceptual paper identifies gaps and contributes to the literature on ‘identity’ dilemmas faced by multinational enterprises operating in a globalised world. Various characteristics and business strategies of multinational enterprises are delineated and analysed through the lens of social identity theory and international business concepts such as market and institutional logic. Our analysis, based on multiple cases, and derived from a variety of industries and countries, associates the identity dilemma to informed business strategy. Our findings suggest that while multinational enterprises face identity dilemmas that they sometimes use to their advantage, it also poses several challenges. Through our conceptualisation, we derive five distinct propositions to shape future research directions.

Publication DOI: https://doi.org/10.1080/13504630.2017.1386375
Divisions: Aston Business School > Work & organisational psychology
Aston Business School
Aston Business School > Economics finance & entrepreneurship
Aston Business School > Work & organisational psychology research group
Additional Information: © 2017 Informa UK Limited, trading as Taylor & Francis Group.
Uncontrolled Keywords: Identity, multinational enterprises, globalisation, value chain, tax planning, transfer pricing, technology
Full Text Link: http://www.tand ... 30.2017.1386375
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Published Online Date: 2017-10-17
Authors: Munjal, Surender
Budhwar, Pawan S ( 0000-0001-8915-6172)
Pereira, Vijay



Version: Accepted Version

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