Branding for Business? Hungary and the Sustainable Development Goals

Szent-Iványi, Balázs, Vegh, Zsuzsanna and Lightfoot, Simon (2018). Branding for Business? Hungary and the Sustainable Development Goals. Journal of International Relations and Development, In pre ,


Negotiations leading to the Sustainable Development Goals (SDGs) have dominated the diplomacy of global development in the past years. The paper looks at the actions and motivations of a relatively new development actor, Hungary, which co-chaired the UN General Assembly’s Open Working Group on SDGs, and thus had a highly visible position during the talks. Hungary had a key priority of having an SDG on water related issues, driven mainly by its perceived comparative advantage in the sector. Using the insights of the literature on small state influence in multilateral negotiations, the paper argues that Hungarian diplomats used alliance building as well as reputational and framing strategies to counter the structural disadvantages of the country’s small state status, and were successful in shaping the final outcome. However, the Hungarian government did not act out of a strong commitment to sustainable global development, but rather used the forum to brand itself as an expert on water issues, with the hope of future business benefits.

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Divisions: Languages & Social Sciences
Additional Information: © 2018 Springer Publishing. This is a post-peer-review, pre-copyedit version of an article published in Journal of International Relations and Development. The final authenticated version is available online at:
Uncontrolled Keywords: Sustainable Development Goals ,Hungary , small state influence ,United Nations ,foreign aid
Full Text Link: http://www.palg ... p/journal/41268
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Published Date: 2018-01-22
Authors: Szent-Iványi, Balázs ( 0000-0002-5883-4601)
Vegh, Zsuzsanna
Lightfoot, Simon



Version: Accepted Version

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