The role of multicultural and colorblind ideologies and typicality in imagined contact interventions

Visintin, Emilio Paolo, Birtel, Michèle Denise and Crisp, Richard J. (2017). The role of multicultural and colorblind ideologies and typicality in imagined contact interventions. International Journal of Intercultural Relations, 59 (July), pp. 1-8.

Abstract

Recent studies have demonstrated that simply imagining a positive interaction with an outgroup member reduces prejudice, especially if the outgroup member is typical of the whole outgroup. In this research, we tested how a multicultural vs. colorblind mindset might impact the efficacy of imagined contact with a typical or atypical outgroup member. Specifically, we tested the interactive effects between ideologies (multiculturalism vs. colorblindness) and the typicality of the outgroup member (typical vs. atypical) in the imagined encounter. Results revealed that participants exposed to the multicultural ideology who imagined an encounter with an atypical outgroup member expressed fewer positive perceptions (warmth and competence) toward both primary and secondary outgroups compared with respondents exposed to the multicultural ideology who imagined an interaction with a typical outgroup member, and compared with respondents exposed to a colorblind ideology (irrespective of typicality of the outgroup member). The study highlights the importance of considering the interaction between cultural ideologies and typicality during intergroup contact when designing interventions aimed at promoting positive intergroup perceptions

Publication DOI: https://doi.org/10.1016/j.ijintrel.2017.04.010
Divisions: Aston Business School
Aston Business School > Work & Organisational Psychology
Additional Information: © 2017, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Uncontrolled Keywords: multiculturalism,colorblindness,imagined contact,typicality ,secondary transfer effect
Published Date: 2017-07
Authors: Visintin, Emilio Paolo
Birtel, Michèle Denise
Crisp, Richard J.

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