Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle?

Greenley, Gordon E., Hooley, Graham J., Attia, S. and Fahy, J. (2001). Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle? IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.
Divisions: Aston Business School > Marketing & strategy
Aston University (General)
Event Title: 30th European Marketing Academy Conference
Event Type: Other
Event Dates: 2001-05-08 - 2001-05-11
Published Date: 2001
Authors: Greenley, Gordon E.
Hooley, Graham J.
Attia, S.
Fahy, J.

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