Think small. The construction of imagined tradition in German "Land"-magazines

Marley, Carol and Reershemius, Gertrud (2016). Think small. The construction of imagined tradition in German "Land"-magazines. Discourse, Context & Media, 14 , pp. 71-81.


This article is the first linguistic analysis of a new category of lifestyle magazines in the German speaking countries, based on methods of corpus linguistics and multimodal discourse analysis. Since the launch of the magazine LandLust in Germany in 2005, more than twenty publications of so called "land magazines" have appeared on the market, attracting millions of readers. Our research analyses land magazines as discursive events. We examine the specific combination of discourses land magazines are serving or creating by looking at the semiotic practices – writing and images – they manifest themselves by. Our results show that the magazine under scrutiny does not simply provide new forms of escapism but also positions itself politically in subtle ways as part of the traditional-conservative spectrum by reacting to metalinguistic discourses such as purism and feminist criticism.

Publication DOI:
Divisions: Languages & Social Sciences > German
Languages & Social Sciences > Centre for Language Research at Aston (CLaRA)
Languages & Social Sciences
Languages & Social Sciences > Centre for Critical Inquiry into Society and Culture (CCISC)
Languages & Social Sciences > English
Additional Information: © 2016, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Uncontrolled Keywords: Land magazines,discourse,multimodal analysis,corpus linguistics,Cultural Studies,Communication
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2016-12
Authors: Marley, Carol
Reershemius, Gertrud ( 0000-0003-0906-6199)

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