Barriers to capturing the value of advanced services and digitisation in the road transport industry


Servitization and digitization together provide significant opportunities to raise the performance and profitability of the road transport industry. To date these opportunities are only sparsely captured and the potential economic, social and environmental value is forgone. We set out to investigate the barriers to capturing the value of servitization and digitization in the road transport industry.

Divisions: Aston Business School > Operations & Information Management
Aston Business School > Advanced Services Group
Aston Business School
Additional Information: © Aston Business School
Event Title: Spring Servitization Conference SSC2016
Event Type: Other
Event Dates: 2016-05-16 - 2016-05-17
PURE Output Type: Paper
Published Date: 2016-05-01
Authors: Schroeder, Andreas ( 0000-0002-4051-9275)
Galera Zarco, Carlos
Baines, Tim. ( 0000-0002-7518-2967)
Ziaee Bigdeli, Ali ( 0000-0002-8128-0918)



Version: Accepted Version

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