Standardised tobacco packaging:a health policy case study of corporate conflict expansion and adaptation

Hatchard, Jenny L., Fooks, Gary J. and Gilmore, Anna B. (2016). Standardised tobacco packaging:a health policy case study of corporate conflict expansion and adaptation. BMJ Open, 6 (10),

Abstract

Objectives: To investigate opposition to standardised tobacco packaging in the UK. To increase understanding of how transnational corporations are adapting to changes in their access to policymakers precipitated by Article 5.3 of the Framework Convention on Tobacco Control (FCTC). Design: Case study web-based documentary analysis, using NVivo V.10. Examination of relationships between opponents of standardised packaging and transnational tobacco companies (TTCs) and of the volume, nature, transparency and timing of their activities. Setting: UK standardised packaging policy debate 2011-2013. Participants: Organisations selected on basis of opposition to, or facilitation thereof, standardised tobacco packaging in the UK; 422 associated documents. Results: Excluding tobacco manufacturing and packaging companies (n=12), 109 organisations were involved in opposing standardised packaging, 82 (75%) of which had a financial relationship with 1 or more TTC. These 82 organisations (43 actively opposing the measure, 39 facilitating opposition) were responsible for 60% of the 404 activities identified, including the majority of public communications and research production. TTCs were directly responsible for 28% of total activities, predominantly direct lobbying, but also financially underwrote third party research, communication, mass recruitment and lobbying. Active organisations rarely reported any financial relationship with TTCs when undertaking opposition activities. Conclusions: The multifaceted opposition to standardised packaging was primarily undertaken by third parties with financial relationships with major tobacco manufacturers. Low levels of transparency regarding these links created a misleading impression of diverse and widespread opposition. Countries should strengthen implementation of Article 5.3 of the FCTC by systematically requiring conflict of interest declarations from all organisations participating in political or media debates on tobacco control.

Publication DOI: https://doi.org/10.1136/bmjopen-2016-012634
Divisions: Languages & Social Sciences
Languages & Social Sciences > Sociology and Policy
Languages & Social Sciences > Centre for Critical Inquiry into Society and Culture (CCISC)
Additional Information: This is an Open Access article distributed in accordance with the terms of the Creative Commons Attribution (CC BY 4.0) license, which permits others to distribute, remix, adapt and build upon this work, for commercial use, provided the original work is properly cited. See: http://creativecommons.org/licenses/by/4.0/ Funding: More information about the data can be accessed from http://tobaccotactics.org/index.php/Plain_packaging_in_the_UK:_TCRG_ Research_on_Policy_Opposition_2011-2013.
Uncontrolled Keywords: corporations,packaging,policy,tobacco,transparency,Medicine(all)
Full Text Link: http://bmjopen. ... nt/6/10/e012634
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2016-10-07
Authors: Hatchard, Jenny L.
Fooks, Gary J. ( 0000-0003-0080-4802)
Gilmore, Anna B.

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