Is corporate social responsibility a new spirit of capitalism?

Kazmi, Bahar Ali, Leca, Bernard and Naccache, Philippe (2016). Is corporate social responsibility a new spirit of capitalism? Organization, 23 (5), pp. 742-762.

Abstract

Our study casts doubt on whether the managerial literature on corporate social responsibility is currently capable of developing a persuasive discourse to bring about change in corporate capitalism. By applying the framework and methodology of the spirit of capitalism, introduced by Boltanski and Chiapello, to a corpus of managerial books, we suggest that corporate social responsibility exhibits the core characteristics that together exemplify the ‘spirit of capitalism’. However, corporate social responsibility deals inadequately with the two key characteristics of the spirit of capitalism—security and fairness—by disregarding individual security and tangible rewards for workers who play decisive roles in enacting the spirit. The lack of consideration for workers could weaken the potential of corporate social responsibility to grow into a new spirit of capitalism and to bring about changes envisioned by critical management studies in corporate capitalism.

Publication DOI: https://doi.org/10.1177/1350508415619239
Divisions: Aston Business School > Work & organisational psychology
Uncontrolled Keywords: Corporate social responsibility,critical performativity,fairness,security,spirit of capitalism,Business, Management and Accounting(all),Strategy and Management,Management of Technology and Innovation
Full Text Link: http://org.sage ... ontent/23/5/742
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2016-09
Authors: Kazmi, Bahar Ali ( 0000-0003-3405-7403)
Leca, Bernard
Naccache, Philippe

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