Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising


Using the resource-based view framework, we investigate the link between multiunit franchising (MUF) and performance on four key challenges in franchise chain management: growth, uniformity, local responsiveness, and system-wide adaptation. Our findings support the assertion that system growth is positively related to MUF rate within a system, in particular in relation to geographic expansion. Interestingly, while uniformity does not seem to be related to MUF rate, we find marginal support for an inverted u-shaped relationship between system-wide adaptation and MUF rate. Furthermore, the data suggest that local responsiveness and MUF rate are related in a u-shaped function.

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Divisions: Aston Business School > Marketing & Strategy
Aston Business School
Additional Information: This is the peer reviewed version of the following article: Boulay, J., Caemmerer, B., Evanschitzky, H., & Duniach, K. (2016). Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising. Journal of small business management, Early view, which has been published in final form at This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Uncontrolled Keywords: Management of Technology and Innovation,Strategy and Management,Business, Management and Accounting(all)
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
http://onlineli ... .12239/abstract (Publisher URL)
PURE Output Type: Article
Published Date: 2016-10-01
Published Online Date: 2016-02-22
Accepted Date: 2016-02-01
Authors: Boulay, Jacques
Caemmerer, Barbara
Evanschitzky, Heiner ( 0000-0003-1013-7679)
Duniach, Krista



Version: Accepted Version

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