Development of a digital tool to overcome the challenges of rural food SMEs

van der Loo, S., Chen, L., Edwards, P., Holden, J.A., Karamperidis, S., Kollingbaum, M.J., Marqui, A.C., Nelson, J.D., Norman, T.J., Piecyk, M. and Pignotti, E. (2015). Development of a digital tool to overcome the challenges of rural food SMEs. Scottish Geographical Journal, 131 (3-4), pp. 212-219.


It has been recognised that throughout the UK, rural economies have a significant potential for growth but despite the potential for growth, many rural businesses face barriers that prohibit their expansion. In this study, we focus on one particular group of rural small- to medium-sized enterprises (SMEs): food and drink producers. Through user engagement activities, we identify the issues and needs associated with distributing products to the market, in order to understand the main issues which prevent rural food and drink SMEs from expansion, and to establish the requirements for a digital solution to this challenge.

Publication DOI:
Divisions: Aston Business School
Additional Information: © 2015 The Author(s). Published by Taylor & Francis. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
Uncontrolled Keywords: rural geography,transport geography,Geography, Planning and Development,Earth-Surface Processes
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
https://www.tan ... 541.2014.994673 (Publisher URL)
Published Date: 2015
Authors: van der Loo, S.
Chen, L.
Edwards, P.
Holden, J.A.
Karamperidis, S.
Kollingbaum, M.J.
Marqui, A.C.
Nelson, J.D.
Norman, T.J.
Piecyk, M.
Pignotti, E.



Version: Published Version

License: Creative Commons Attribution

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