Various forms of value-based selling capability:Commentary on “Value-Based Selling: An Organizational Capability Perspective”

Jaakkola, Matti, Frosen, Johanna and Tikkanen, Henrikki (2015). Various forms of value-based selling capability:Commentary on “Value-Based Selling: An Organizational Capability Perspective”. Industrial Marketing Management, 45 , pp. 13-14.
Publication DOI: https://doi.org/10.1016/j.indmarman.2015.02.022
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Additional Information: © 2015 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/
Uncontrolled Keywords: Marketing
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2015-02
Authors: Jaakkola, Matti
Frosen, Johanna
Tikkanen, Henrikki

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