Primary vendor capabilities in a mediated outsourcing model:can IT service providers leverage crowdsourcing?

Nevo, Dorit and Kotlarsky, Julia (2014). Primary vendor capabilities in a mediated outsourcing model:can IT service providers leverage crowdsourcing? Decision Support Systems, 65 (C), pp. 17-27.

Abstract

Crowdsourcing platforms that attract a large pool of potential workforce allow organizations to reduce permanent staff levels. However managing this "human cloud" requires new management models and skills. Therefore, Information Technology (IT) service providers engaging in crowdsourcing need to develop new capabilities to successfully utilize crowdsourcing in delivering services to their clients. To explore these capabilities we collected qualitative data from focus groups with crowdsourcing leaders at a large multinational technology organization. New capabilities we identified stem from the need of the traditional service provider to assume a "client" role in the crowdsourcing context, while still acting as a "vendor" in providing services to the end-client. This paper expands the research on vendor capabilities and IT outsourcing as well as offers important insights to organizations that are experimenting with, or considering, crowdsourcing.

Publication DOI: https://doi.org/10.1016/j.dss.2014.05.008
Divisions: Aston Business School > Operations & information management
Aston Business School > Operations & information management research group
Additional Information: © 2014, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Uncontrolled Keywords: crowdsourcing,mediated outsourcing model,outsourcing,service provider,vendor capabilities,Developmental and Educational Psychology,Information Systems and Management,Information Systems,Management Information Systems,Arts and Humanities (miscellaneous)
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2014-09
Authors: Nevo, Dorit
Kotlarsky, Julia ( 0000-0002-1478-549X)

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