Chain-store pricing and the structure of retail markets

Olczak, Matthew (2015). Chain-store pricing and the structure of retail markets. Journal of Industry, Competition and Trade, 15 (2), pp. 87-104.


This paper examines competition between chain-stores and independent retailers in the UK retail opticians' market. We demonstrate that the pricing policy adopted by chain-stores can determine the impact their entry has on independent retailers. Crucially, in this market the chain-store retailers set an identical national price across all local markets. Our results suggest that this pricing strategy lessens the detrimental effect competition from chain-stores has on independent retailers.

Publication DOI:
Divisions: Aston Business School > Economics, Finance & Entrepreneurship
Aston Business School
Additional Information: The final publication is available at Springer via Funding: ESRC (UK)
Uncontrolled Keywords: chain-stores,national pricing,retail competition,Industrial relations
Full Text Link: http://link.spr ... 0842-014-0175-3
Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2015-06
Authors: Olczak, Matthew ( 0000-0001-6808-3832)



Version: Accepted Version

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