Pilot case studies to assess the effectiveness of the DTI marketing consultancy initiative

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT

Divisions: College of Business and Social Sciences > Aston Business School
Additional Information: Department: Aston Buiseness School NO SCANNING ALLOWED
Institution: Aston University
Uncontrolled Keywords: DTI marketing initiative,marketing,consultancy
Last Modified: 08 Dec 2023 08:48
Date Deposited: 21 Mar 2014 16:50
Completed Date: 1992
Authors: Coombe, I.A.

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