Understanding relationship marketing from the customer's perspective

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT

Divisions: Aston Business School > Marketing & Strategy
Additional Information: NO SCANNING ALLOWED
Institution: Aston University
Uncontrolled Keywords: marketing,relationship marketing
Completed Date: 2009
Authors: Bibi, Caroline S.

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