Understanding relationship marketing from the customer's perspective

Bibi, Caroline S. (2009). Understanding relationship marketing from the customer's perspective. Masters thesis, Aston University.

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT

Divisions: Aston Business School > Marketing & strategy
Additional Information: NO SCANNING ALLOWED
Institution: Aston University
Uncontrolled Keywords: marketing,relationship marketing
Completed Date: 2009
Authors: Bibi, Caroline S.

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