"Virtual word of mouth":a case for the adaptation of existing word of mouth theory to virtual community environments

Turvey, L.E. (2005). "Virtual word of mouth":a case for the adaptation of existing word of mouth theory to virtual community environments. Masters thesis, Aston University.

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT

Divisions: Aston Business School
Additional Information: Department: Aston Business School NO SCANNING ALLOWED
Institution: Aston University
Uncontrolled Keywords: word of mouth theory,virtual community environments
Completed Date: 2005
Authors: Turvey, L.E.

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