8 steps for managing green innovation in the automotive industry


The car is dead, long live the car! We are about to celebrate 100 years of Ford model T, the most iconic symbol of the popularisation of cars as the means of personal mobility. The automotive industry is going through an incredible journey of redefining its purpose and the traditional characteristics of its products. More than ever, car manufacturers will need to develop and effectively implement a meaningful green innovation strategy if they want to survive in the new automotive era.

Divisions: Aston Business School
Aston Business School > Operations & Information Management
Full Text Link: http://www.euro ... iew.com/?p=6801
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PURE Output Type: Article
Published Date: 2013-06-19
Authors: Nunes, Breno ( 0000-0001-8892-2728)
Bennett, David ( 0000-0003-1480-8652)
Shaw, Duncan



Version: Accepted Version

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