Corporate legitimacy and advertising:British companies and the rhetoric of development in West Africa, 1950-1970

Decker, Stephanie (2007). Corporate legitimacy and advertising:British companies and the rhetoric of development in West Africa, 1950-1970. Business History Review, 81 (1), pp. 59-86.

Abstract

Development, modernity, and industrialization became dominant themes in corporate advertising in Africa in the 1950s and remained prevalent through the following two decades while many African nations were gaining independence. British business operating there created a publicity strategy that couched their presence in less developed countries in terms of a commitment and a positive contribution to the progress of the new states. Eventually, British companies tried to "Africanize" their corporate image through these campaigns.

Publication DOI: https://doi.org/10.1017/S0007680500036254
Divisions: Aston Business School > Economics, Finance & Entrepreneurship
Aston Business School
Additional Information: Decker, S. (2007). Corporate legitimacy and advertising: British companies and the rhetoric of development in West Africa, 1950-1970. Business history review, 81(1), 59-86. Copyright © The President and Fellows of Harvard College 2007.
Full Text Link: http://journals ... ine&aid=8329168
Related URLs:
Published Date: 2007-03
Authors: Decker, Stephanie ( 0000-0003-0547-9594)

Download

[img]

Version: Published Version


Export / Share Citation


Statistics

Additional statistics for this record