Racing for radical innovation:how motorsport companies harness network diversity for discontinuous innovation

Delbridge, Rick and Mariotti, Francesca (2009). Racing for radical innovation:how motorsport companies harness network diversity for discontinuous innovation. London (UK): Advanced Institute of Management Research (AIM).

Abstract

The motorsport industry is a significant part of the UK economy. According to industry estimates approximately 4,500 companies are involved in the UK Motorsport and Performance Engineering Industry and its wide-ranging support activities. The industry has an annual turnover of £6.0 billion, and contributes £3.6 billion worth of exports. The Motorsport Industry Association estimates that the support side of the sector alone "involving events management, public relations, marketing, sponsorship and a host of other support functions" accounts for approximately £1.7 billion of the yearly industry total. And in terms of employment, UK Motorsport supports 38,500 full and part-time jobs, including 25,000 engineers.

Divisions: Aston Business School > Economics, Finance & Entrepreneurship
Full Text Link: http://www.aimr ... ort%20v2(1).pdf
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Published Date: 2009
Authors: Delbridge, Rick
Mariotti, Francesca

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