A categorisation of threat appeals

Chamberlain, Laura and Broderick, Amanda J. (2005). A categorisation of threat appeals. IN: Proceedigns of the 34th European Marketing Academy Conference. UNSPECIFIED.
Divisions: Aston Business School > Marketing & Strategy
Event Title: 34th Annual Conference of the European Marketing Academy
Event Type: Other
Event Dates: 2005-05-24 - 2005-05-27
Published Date: 2005
Authors: Chamberlain, Laura ( 0000-0001-8818-1704)
Broderick, Amanda J.

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