Chamberlain, Laura and Broderick, Amanda J. (2005). A categorisation of threat appeals. IN: Proceedigns of the 34th European Marketing Academy Conference. UNSPECIFIED.
| Divisions: | College of Business and Social Sciences > Aston Business School > Marketing & Strategy |
|---|---|
| Event Title: | 34th Annual Conference of the European Marketing Academy |
| Event Type: | Other |
| Event Dates: | 2005-05-24 - 2005-05-27 |
| Last Modified: | 17 Oct 2024 14:07 |
| Date Deposited: | 25 Sep 2012 10:11 |
| Published Date: | 2005 |
| Authors: |
Chamberlain, Laura
(
0000-0001-8818-1704)
Broderick, Amanda J. |