Inequalities in retail choice: exploring consumer experiences in suburban neighbourhoods

Kirkup, Malcolm, De Kervenoael, Ronan J., Hallsworth, Alan, Clarke, Ian, Jackson, Peter and Perez Del Aguila, Rossana (2004). Inequalities in retail choice: exploring consumer experiences in suburban neighbourhoods. International Journal of Retail and Distribution Management, 32 (11), pp. 511-522.


Focuses on deprived neighbourhoods where instances of “food deserts” have been found and explores, through focus groups, consumer experiences of food store choices. Focusing on suburban neighbourhoods in Portsmouth, identifies significant differences in experiences of choice both between and within neighbourhoods. In some localities, the research also finds dissatisfaction with the (supposedly-coveted) “small local store”. Shows that choice is very different from provision, and conceptualises how consumers’ circumstances, situation and individual characteristics can significantly reduce a broad theoretical provision of food stores to a limited set of perceived real choices.

Publication DOI:
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Uncontrolled Keywords: consumer behaviour,convenience stores,residential areas,retailing,United Kingdom,urban areas
Full Text Link: http://www.emer ... 8&show=abstract
Related URLs:
Published Date: 2004
Authors: Kirkup, Malcolm
De Kervenoael, Ronan J.
Hallsworth, Alan
Clarke, Ian
Jackson, Peter
Perez Del Aguila, Rossana

Export / Share Citation


Additional statistics for this record