Competitive positioning of business to business firms - a three country comparison

Matear, S., Sajtos, L., Hooley, Graham J., Beracs, J. and Osborne, P. (2003). Competitive positioning of business to business firms - a three country comparison. IN: Academy of Marketing Annual Conference. 2003-07-01.
Divisions: Aston University (General)
Event Title: Academy of Marketing Annual Conference
Event Type: Other
Event Dates: 2003-07-01
Published Date: 2003
Authors: Matear, S.
Sajtos, L.
Hooley, Graham J.
Beracs, J.
Osborne, P.

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