Perceptual differences of marketing journals:a worldwide perspective

Theoharakis, Vasilios and Hirst, Andrew (2002). Perceptual differences of marketing journals:a worldwide perspective. Marketing Letters, 13 (4), pp. 389-402.


The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal familiarity, average rank position, percent of respondents who classify a journal as top tier, and readership. It is demonstrated that an individual's geographic origin, research interests or journal affiliation can have a significant impact on journal rankings.

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Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Uncontrolled Keywords: marketing,peer review,journal ranking,journal perceptions
Full Text Link: http://www.spri ... 1n756l1h298nj2/
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Published Date: 2002-11
Authors: Theoharakis, Vasilios
Hirst, Andrew

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