Entrepreneurial and market orientation: Is there room for the product?

Theoharakis, Vasilis and Hooley, Graham J. (2003). Entrepreneurial and market orientation: Is there room for the product? IN: 10th EIASM International Product Development Conference. 2003-06-01.
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Aston University (General)
Event Title: 10th EIASM International Product Development Conference
Event Type: Other
Event Dates: 2003-06-01
Published Date: 2003
Authors: Theoharakis, Vasilis
Hooley, Graham J.

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