Creativity and learning through electronic group causal mapping

Shaw, Duncan A. (2004). Creativity and learning through electronic group causal mapping. International Journal of Innovation and Learning, 1 (4), pp. 364-377.


This paper proposes, and begins to evaluate, a format of brainstorming-type activity which aims to release the creativity of participants and encourage them to learn about a wider range of issues in more detail. The format does this through providing a two-stage brainstorming session. After the first brainstorm, participants have an opportunity to both piggy-back off other peoples ideas (i.e. create new ideas by synthesising other peoples' ideas into their own perspectives), and share causal links to build a causal map with the brainstormed ideas. Five causal mapping sessions with organisations have been analysed. Findings suggest that ideas shared when piggy-backing are often highly creative and unique for the participant who shared them. Also piggy-backing and causal linking seem to provide effective opportunities for individual learning as participants have time to reflect upon other peoples' perspectives and share their own views on those.

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Divisions: Aston Business School > Operations & information management
Aston Business School > Operations & information management research group
Aston Business School
Uncontrolled Keywords: brainstorming-type activity,creativity,range of issues,brainstorming session,causal map,piggy-backing,causal linking,individual learning
Full Text Link: http://www.inde ... fer.php?id=5497
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Published Date: 2004
Authors: Shaw, Duncan A.

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